KGA Design: The Videos
Creating a digital persona for KGA Design has been particularly challenging because of the brand's 5-decade history. They say you can't teach an old dog new tricks, but in this case it was necessary to do exactly that. After a website re-do, I started designing the KGA Design digital marketing strategy around four value pillars: price, history, orginal products, and the designer himself.
Find below the four videos, and download the marketing case study
to find more details about the journey.