KGA Design: The Videos

Creating a digital persona for KGA Design has been particularly challenging because of the brand's 5-decade history. They say you can't teach an old dog new tricks, but in this case it was necessary to do exactly that. After a website re-do, I started designing the KGA Design digital marketing strategy around four value pillars: price, history, orginal products, and the designer himself. 

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Find below the four videos, and download the marketing case study

to find more details about the journey.