Kelly Gale Amen is the most challenging project I have been working on to date. It is not only a website, but a comprehensive catalogue and database of projects, archived PDF's, and above all products in an e-store. When I took over as Web Developer, the site was functioning as a simple WordPress theme and barely had any daily viewers. Since then, through a combination of web design and online marketing, daily viewership is a constant double-digit and sales are increasing considerably!  

Web Development

Case Studies


Cancer Below The Belt

I took over CBTB when I took over, because they are owned by the same person. However, this particular website was incredibly enjoyable to create - joy is to be felt on every page. It is a catalogue for a charity that helps cancer patients without insurance in the United States. I took a dormant website and turned it into a point of reference for testing and screening information, press updates, events, and a platform for online raffles and fundraising events. Viewership is constantly increasing.

UCL Investment Society

UCLIS is the third site I took over as Software Developer, and I re-did the user interface completely. The previous site was not intuitive and students struggled to find the information they needed. Before designing, I took time to normalize the website's database and information requirements in the most digestible manner possible. After a thorough re-organization of sections and pages, the design came as a breeze - the society already has a well established graphic identity, so colors and themes were preset.

MCMS Construction

! Work In Progress

MCMS wanted two things: a theme centred around blue, and a modern, clean look. It is consequently one of the airiest websites I've built to date. While I wanted blue to dominate, I did not want it to monopolize the website - so I've added shades of yellow to complement it. The fonts I've spaced and organized using a magazine/editorial mentality. The website is STILL in progress, so do not be alarmed at the random photos in the Teams page. 


My Rooftop Is Green

Sophie and Charlene joined Hong Kong-based company My Rooftop Is Green, wishing to redecorate every rooftop in the city with plants. They aim to paint the town green rather than red. Consequently, they needed a clean, green website to present their work and attract more and more clients.